Monday, October 26, 2015

Topps honors bat purchase after fans cry foul on social media

It only took one strike for Topps to be called out by fans on social media.

On Monday, baseball lovers peppered Topps with disparaging remarks after news broke that the baseball memorabilia company had cancelled an 11-year-old fan’s purchase.

Will Smith paid $175 using his birthday money to purchase a bat signed by his favorite player, New York Mets infielder Daniel Murphy, according to a New York Daily News article. Topps canceled the order after Murphy became the only player in baseball history to homer in six consecutive playoff games.

[RELATED: Find out how to escalate your social media game when you attend Ragan’s Disney best practices summit.]

Will’s family suspected Topps canceled the purchase because it was planning to raise the price of the signed bat, and so did many others on social media:

Topps originally offered Will a 25 percent credit toward another autographed bat, which sold for $500. A representative told the family:

We have been informed by the Major League Baseball Alumni Association that the Daniel Murphy Autographed Bat is no longer available. Your order has been cancelled, and a refund is being processed.

Hours after the Daily News story broke, Topps and the MLBAA announced they would make good on the original purchase. They posted their joint statement on Twitter:

Topps’ social media team also replied to several people who wrote negative comments about the purchase cancellation:

Ragan readers, although Topps and the MLBAA could have avoided this crisis, how do you think the two organizations responded after their PR misstep?

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