If you manage a blog or intranet, you probably dedicate a large chunk of your time to finding or creating content.
It’s like having a pet that’s hungry all the time.
You have to keep feeding the site with content or you’ll lose readers, engagement, reach-all of which ultimately affect the bottom line.
That’s where repurposed content can help.
By repurposing content, you can save time, reach more people and keep the content beast fed a little while longer.
This infographic from Express Writers shares tips for adapting content to new formats so you can get as much power out of the approach as possible.
[RELATED: Master your visual communications prowess at this conference at the National Geographic Museum.]
Here are a few ways you can get more mileage out of articles you’ve already written:
1. Design an infographic. Infographics are 30 times more likely to drive views than an article would.
2. Make a video. Seventy percent of businesses say videos are a highly effective content marketing tactic.
3. Create a presentation. Sixty-seven percent of people say they’re likely to be convinced by presentations with visuals.
4. Record a podcast. Fifteen percent of Americans listen to podcasts of repurposed content—and that number is quickly growing.
See more in the infographic below:
(View a larger image.)
from Ragan.com http://ift.tt/1Noe7HF via video services
from Tumblr http://ift.tt/225BTzP
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