We asked to see the ways you invest in your community and help people live healthy lives. We asked you to share your organization’s story through video, articles, campaigns and more.
You sent us many amazing examples!
Our 2016 Health Care PR and Marketing Awards set the bar high for the whole communications industry in storytelling, community-building, internal social networking, and many other areas. Your entries were thoughtful, imaginative, and did the work they were created to do with boldness and verve.
Hundreds of entries from around the world poured in. The judges labored over the entries, narrowing the competition down to the finalists below. Now, the judges will scan the work of these finalists one more time, and we will announce the category winners in late August
To everyone who entered this year’s Health Care PR and Marketing Awards, we thank you for sharing your remarkable work with us. We assure you it was not easy to narrow the field.
Congratulations to the finalists!
Campaigns
Community Outreach Campaign
- Operation Troop Treats, Kool Smiles
- Shop With Your Doc, St. Joseph Hoag Health
- Southwest Airlines Medical Transportation Grant Program, Southwest Airlines
- Stronger Through Movement, Tidelands Health
- The Look At Me Project, Samsung Canada + Autism Speaks Canada
- Type1 Diabetes in Schools, Beaumont
- UPS Helps Solve the Case(s) on Assault Evidence Tracking, MSLGROUP with UPS
Marketing Campaign
- Alameda Hospital and San Leandro Hospital, AMF Media Group
- Customer Experience, HYC Health
- Jenny Craig Health Care Providers Campaign, Jenny Craig
- Maryland Health Connection “Health Yeah!”, GMMB
- One Day Pay: Submit Today, Smile Tomorrow with Aflac, Aflac
- SCOPE of Pain Trainer’s Toolkit, Boston University School of Medicine
- Unifying a Health Care System to Convey Value to Patients, UNC Health Care
PR Campaign
- Be Vocal: Speak Up for Mental Health, Biosector 2
- Crowdsourcing Opinions & Cures, SHIFT Communications
- Digital Deadwalkers: A Public and Media Relations Campaign, American Academy of Orthopaedic Surgeons
- EpiPen Holiday Campaign, Porter Novelli
- MonaLisa Touch: Improving a Woman’s Gynecologic Health and Quality Of Life, Cynosure
- OCHSNER HEALTH SYSTEM’S RISE AFTER HURRICANE KATRINA, Ochsner Health System
- One Day Pay: Submit Today, Smile Tomorrow with Aflac, Aflac
- Philips Breathless Choir, FleishmanHillard, as part of OneVoice Connect, a consortium of Omnicom
Social Media Campaign
- Amplifying the #HIMSS15 Conversation, SHIFT Communications
- Genius™ 3D MAMMOGRAPHY™, Hologic and Brand Networks
- K2 Zombie DC, Octane Public Relations & Advertising
- People of UCLA Health, UCLA Health Marketing
- Siemens at #HIMSS16: Revolutionizing social engagement through insight and #efficiency, FleishmanHillard
- Texas Oncology Taps into the Season of Gratitude, Texas Oncology
Media
Article
- Tidelands Health mercy mission, Tidelands Health
Blog
- Cancerwise blog, The University of Texas MD Anderson Cancer Center
- HealthCalling, St. Joseph Health
- Kidney Today blog, Blog
Content Marketing or Brand Journalism
- Brand Journalism Campaign Boosts National Exposure, MediaSource
- Globe & Mail Advertorial, The Michener Institute
- Health Beat, Spectrum Health
- HealthCalling, St. Joseph Health
- SCOPE of Pain Trainer’s Toolkit, Boston University School of Medicine, Office of Continuing Medical Education
- Sharp Health News, Sharp HealthCare
Internal Communications
- Device Security Internal Campaign, UCLA HEALTH MARKETING
- Dignity Health: “Hello humankindness”, J. Walter Thompson INSIDE
- UCLA Health Employee News, UCLA HEALTH MARKETING
Mobile App
- Discover CHW, Children’s Hospital of Wisconsin
- Patient Journey, Children’s Hospital of Wisconsin
- UCLA Baby App, UCLA Health
Digital Publication
- Customer Experience eNewsletters, HYC Health
- Girl Stuff Guidebooks, MultiCare Health System
- Health Beat, Spectrum Health
- VSP EnVision Digital Newsletter, VSP Vision Care
Print Publication
- Beyond the Bedside: A Look at Spartans in Nursing, Michigan State University College of Nursing Marketing and Communications
- Breastfeeding Education Booklet, UCLA Health
- Island Health Magazine, Island Health
- MSA Annual Report, HYC Health
- Protect Our Future: Prevent Tobacco Sales to Minors, Kauffman & Associates, Inc.
- Thrive, University of Michigan Comprehensive Cancer Center
- U Magazine, UCLA Health Marketing
Use of Visuals
- All Star Pitch Counts: Prevent Injury From Little League To College, DuPage Medical Group
- Health Beat, Spectrum Health
- Learn & Earn Driving Challenge, Katalyst
- Up and Away, GMMB
Use of Video
- Abigail and Zoey, Fairview Health Services
- Breast Cancer TV, ab+c Creative Intelligence
- ENTYVIO Virtual Reality Experience, Klick Health
- Extraordinary Stories & One New Beginning, Akron Children’s Hospital
- FASTER Stroke, Beaumont Health
- Finding a Hidden Cancer - Jackie’s Journey, McFarland Clinic
- Powell Randolph My Story, Eastern Virginia Medical School
Website
- AMPYRA New Campaign Launch - Website, Klick Health
- Einstein 150th Anniversary, Einstein Healthcare Network
- HealthChart, FoxFuel Creative
- IPG Website Re-Design, IPG
- Know Your OTCs, GMMB
- STEPS Forward, Klick Health
Grand Prize: Health Care PR and Marketing Campaign of the Year
- Healing. Reimagined., ab+c Creative Intelligence
- Innovative Health Care PR Tactics Break All-Time Records, MediaSource
- One Day Pay: Submit Today, Smile Tomorrow with Aflac, Aflac
- OTMH is Moving, Halton Healthcare
- STEPS Forward, Klick Health
- The 2015 Aflac WorkForces Report, Aflac
Grand Prize: Health Care Agency or Team of the Year
- Health Care Agency of the Year, EvolveMKD
- Health Care Agency or Team of the Year, AMF Media Group
- HYC Health, HYC Health
- MediaSource Innovative Health Care PR Drives National Exposure, Sales, MediaSource
from Ragan.com http://ift.tt/29WRG2f via web video marketing
from Tumblr http://ift.tt/29DWWWB
No comments:
Post a Comment