Fourth of July marketing goes beyond red, white and blue

Among the countless images of fireworks and hot dogs, marketers showed creative versions of stars and stripes for July Fourth online.

Efforts ranged from sharing patriotic images and nostalgic photos to promotions and events centered around an American salute.

From live streaming fireworks displays to colorful cake recipes, American flag depictions abound:

Ready for #July4th? Stop by Sunshine Seasons for this star spangled sweet – this weekend only! #Epcot http://pic.twitter.com/7bvoSltAt3

— WDW Today (@WDWToday) July 3, 2016

#Happy4th ⚾️ @CitiField!

[ Preview https://t.co/fNacHUQrUx ] http://pic.twitter.com/p9rxZVIUkk

— New York Mets (@Mets) July 4, 2016

Technomics reflects on the big picture of #July4th. Read our stories & consider joining us. https://t.co/2228LRNzos http://pic.twitter.com/sS0fr6fGZb

— Technomics, Inc. (@TechnomicsInc) July 5, 2016

Celebrate #July4th with this Cap-Inspired Bundt Cake! See the recipe here from @justJENN: https://t.co/fOoGDSCGsnhttps://t.co/pW0b1cO8OM

— Marvel Entertainment (@Marvel) June 30, 2016

History was also prevalent:

For #July4th weekend, here are 6 facts about Harvard’s history that may surprise you.https://t.co/EEkmPljP9Q

— Harvard University (@Harvard) July 3, 2016

Sharing out #RedWhiteAndBlue from #DeadHorsePoint. How did you celebrate #July4th yesterday? #IndependenceDay #Utah http://pic.twitter.com/9ZLV4LqHju

— UtahStateParks (@UtahStateParks) July 5, 2016

So. Good. #Happy4th 🎆 http://pic.twitter.com/qs8LmK8wAD

— Urban Outfitters (@UrbanOutfitters) July 5, 2016

Brand managers at Tiffany’s offered something shiny:

A dazzling display for this spectacular day. Happy #July4th from Tiffany! http://pic.twitter.com/KF89Q4e4OA

— Tiffany & Co. (@TiffanyAndCo) July 5, 2016

Some organizations took the opportunity to announce new initiatives, such as the Beard Foundation’s expansion to Pinterest:

Looking for #July4th menu inspiration? Peep our @Pinterest board for recipes + more: https://t.co/M65jKYV8bv http://pic.twitter.com/oRaplOtnxA

— Beard Foundation (@beardfoundation) July 4, 2016

Disney Parks live streamed its fireworks presentation from its famed Magic Kingdom:

#Disney is live streaming its fireworks show from the Magic Kingdom tonight! #Happy4th https://t.co/EozDaXeQPw http://pic.twitter.com/rWIlVtCR0T

— Bay News 9 (@BN9) July 4, 2016

Some social media managers focused on unity and a countrywide celebration:

Celebrating #July4th tomorrow? Celebrate your career independence on Tuesday: https://t.co/JoCvkn2gZW https://t.co/SJfg9c0nfO

— Monster (@Monster) July 3, 2016

From pet safety to grilling tips, brand managers wished Americans a “safe and healthy” holiday:

Pets don’t like fireworks. Keep them safe on #July4th with these easy tips. http://pic.twitter.com/znV53dDw5E

— Seattle Humane (@SeattleHumane) July 2, 2016

America celebrates the Fourth of July https://t.co/vaFEc5rHxB via @CNNPhotos #Happy4th http://pic.twitter.com/G1OlFB8aTd

— CNN (@CNN) July 5, 2016

What notable holiday-themed social media marketing efforts did you notice, Raganreaders?

[ATTEND FROM YOUR DESK: Learn social media “next practices” from Facebook, Twitter, Instagram and LinkedIn.]

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