The demand for marketing, creative, digital and communications professionals is on the rise—and so is the price for new hires.
Recruiters from the Paladin Blog reported that as the opportunities for marketing professionals evolve, it’s important to note how much organizations are willing to pay for in-demand skills. In addition, employers are seeking professionals with a capacity to add new skills.
This year, job seekers can expect to see employers express interest in adaptability, creativity and digital marketing.
Here’s what Paladin says:
Because of technology, social media, shifting consumer behavior and marketing’s increased role in customer service, these professionals need to be agile, adaptable and always willing to learn. And because of those same things—along with high-demand for their skills—they can be selective with their career steps and expect to make generous salaries.
Professionals with experience in SEO, digital marketing, Web design and social media are more desirable candidates. Those entering the market should note: Having these skills has long-term appeal—expect to see higher salaries.[RELATED: Escalate your social media game at Ragan’s Disney best practices summit.]
Here are Paladin’s top 10 creative/marketing jobs and their average salaries:
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Account executive: $70,578
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Media buyer: $63,069
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Market research analyst: $64,599
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Brand manager: $100,931
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Marketing manager: $100,645
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Graphic designer: $54,198
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Art director: $121,974
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Content manager: $99,967
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User experience designer: $95,717
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Web producer: $78,135
If you’re looking capitalize on some of these “in-demand skills,” consider a startup such as Emeals.com—it’s hiring for a marketing manager positon.
Candidates for this role should have experience with online user acquisition, Web analytics tools and advertising platforms such as Google Adwords.
If you’re more corporate-minded and have roughly a decade of experience under your belt, GE Healthcare is looking for a senior marketing manager.
Not the job for you? See what else we have in our weekly professional pickings:
Sourcing (marketing) manager— McDonald’s (Illinois)
PR & marketing communications manager— We Heart It (California)
Local marketing manager— SpotHero (Illinois)
Public relations senior coordinator— Kohl’s Department Stores (Wisconsin)
Marketing manager— PepsiCo (Philippines)
Editor—Hachette Book Group (New York)
Marketing communications specialist— VolunteerHub (Ohio)
Public policy associate— Airbnb (Spain)
Public relations manager— Woodruff Sweitzer (Missouri)
Senior web content editor— Central States Health & Welfare (Illinois)
Communications manager— Wisconsin Cheese Makers Association (Wisconsin)
Writer/communications consultant—DAI Solutions (Washington, D.C.)
Associate news editor— FlockU (Pennsylvania)
Global ecommerce marketing lead— ASICS (Japan)
Marketing communications associate— Robin Hood (New York)
Editorial services manager— Bates White Economic Consulting (Washington, D.C.)
Marketing director— Sony Pictures Entertainment (United Kingdom)
Small business/entrepreneur editor— NBC Universal Media (New Jersey)
Marketing intern— Fever Labs (Spain)
Marketing operations manager— Ustream (California)
Senior digital project manager— Leo Burnett (Illinois)
Digital marketing specialist— Red Bull (Japan)
Writer/editor— MetroMedia (Missouri)
Marketing Coordinator— Spartan Staffing (Puerto Rico)
Manager of marketing operations— Blue Jeans Network (California)
Editorial assistant— American Medical Association (Illinois)
Marketing communications writer—McKinley Marketing Partners (Virginia)
Director of operations—Sky Media (United Kingdom)
Marketing communications associate— Modern Process Equipment (Illinois)
Marketing executive— Guru Careers (United Kingdom)
Editorial intern— Edventures (Massachusetts)
If you have a position you would like to see highlighted in this weekly jobs listing, please email me at clarel@ragan.com .
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