McDonald’s got the cold shoulder on social media after serving “fried air” to customers.
The fast-food chain suffered a mozzarella meltdown this week when thousands of angry consumers took to Twitter to blast the brand for omitting the cheese from one of its newest products.
Using the hashtag #WheresTheCheese, United States customers posted photos of their hollow purchases:
#wheresthecheese @McDonalds http://pic.twitter.com/zGN5oVG17B
— Dennis Guerra (@coachdguerra) January 28, 2016
@Reachout_mcd @McDonaldsCorp new cheese sticks are perfect for the lactose intolerant #dairyfree #wheresthecheese http://pic.twitter.com/AeqLWOWNEG
— Lisa (@lisa_sparkles) January 25, 2016
All 3 of @McDonalds new Mozzarella Sticks came empty. #wheresthecheese #donttrythisitem http://pic.twitter.com/lQXKGmQhaN
— Brannon Peterson (@RaisinBran66) January 17, 2016
@McDonalds I just bought your mozzarella sticks and not one of the three had cheese in the middle. This is pathetic. http://pic.twitter.com/tUyqk3kbwA
— Nick Pierce (@piercenick5) January 10, 2016
@McDonalds I when I order mozzarella sticks I generally want some cheese http://pic.twitter.com/3yEJbFLFzv
— Danielle (@CheeseburgerCas) January 22, 2016
McDonald’s launched mozzarella sticks nationwide this month as one of the four products included in its latest “ McPick 2” promotion. When the chain started testing them in Wisconsin last summer, the response was positive.
On Thursday, a McDonald’s spokeswoman told The Chicago Tribune that the cheese must have melted out of the breading during the baking process:
We are aware of a low volume of guest concerns about our Mozzarella Cheese Sticks. In these instances, we believe the cheese melted out during the baking process in our kitchens and shouldn’t have been served. We apologize to any customers who may have been affected. We are working to fix this in our restaurants.
One McDonald’s employee had his own explanation for the mishap:
I work at McDonald’s and the mozzarella sticks are baked, not fried. When they are left in too long, cheese go bye bye. #wheresthecheese
— XanthurionX (@XanthurionX) January 29, 2016
Competing restaurants took the opportunity to boast their own products in an attempt to sway customers:
@BeccaAnn0011 @alwurl @BuzzFeed We’d never leave you hanging, Becca! 🧀👍😉 #wheresthecheese #ohthereitis http://pic.twitter.com/QKyuMw9SA7
— A&W Restaurants (@awrestaurants) January 29, 2016
Say Cheese! #wheresthecheese #heresyourcheese http://pic.twitter.com/SESb2sE3SH
— Checkers & Rallys (@checkersrallys) January 29, 2016
What do you think,readers? What might McDonald’s have done differently to quell the social media backlash?
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