Infographic: How millennials use LinkedIn

There are 87 million millennials on LinkedIn, making up 38 percent of the social network’s user base, a recent study from LinkedIn revealed.

The folks at LinkedIn researched how members of Generation Y use the platform, as well as what they want from a job and how much economic influence they have. You can check out the results in this infographic.

Many of the findings are relevant to content marketers. Consider these:

• Millennials represent 30 percent of all long-form publishers on LinkedIn.

• More than 2 million millennials hold marketing positions.

• The content topics millennials engage with most on LinkedIn include recruiting, social media marketing, employee engagement and self-esteem.

• Three factors millennials look for in a job are advancement opportunities (67 percent), higher pay (60 percent) and challenging work (51 percent).

[WHITE PAPER: How to communicate with a millennial workforce]

Millennials, weigh in. How do you use LinkedIn?

Check out the full infographic for more:

(View a larger image.)



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