Thursday, May 12, 2016

Users bash Instagram’s new logo

Not long ago, Uber changed its logo and most of the Internet freaked out. Now it’s happened again with Instagram.

The Facebook-owned photo sharing app doffed its ubiquitous tan-and-brown camera logo for a sunburst design with a white camera outline inside:



Instagram design lead Ian Spalter was tasked with creating a logo that attempted to capture Instagram’s expanding app lineup, including Hyperlapse, Layout and Boomerang.

In a Medium post, Spalter wrote about his team’s thinking process and called the old logo “not reflective of the community”:

Last year, a group of us started digging into how we could support this evolution while staying true to Instagram’s heritage and spirit. We wanted to create a look that would represent the community’s full range of expression — past, present and future.

For the logo’s launch, Instagram marketers created a hype reel:


The app’s internal layout has switched to a simplified black-and-white design in all text and icons.

[RELATED: Get the scoop on Twitter, Facebook, LinkedIn and Instagram developments at Facebook headquarters.]

If there’s anything folks on the internet strongly dislike, it’s change. Instagram’s move riled up its share of Twitter critics:

Unlike the nearly unanimously hated Uber logo, Instagram’s change has gotten some praise:

What do you think of the logo change, PR Daily?

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