Networking is essential in PR, but it’s rarely taught in school.
Mastering that skillset often takes time, practice and an ability to shake off plenty of rejection. Although some PR pros learned how to network at a young age, for many the process is something you “stumble through.”
That was the case for education consultant, Kathryn Clowes:
I continued to stumble my way through learning to network, not realizing the true importance of it until I was in my late twenties. Students and adults alike are told that it’s not what you know but who you know that counts. Why then, aren’t we teaching such a valuable skill in school? These are formative years [when] students can start practicing and building their networks.
[RELATED: Leadership Communicators — Join our new LinkedIn group and get FREE tips and strategies on executive communications.]
If you’re a seasoned PR executive with a knack for networking, Clowes says to share your know-how. Because mastering this crucial ability can take years, it’s important to pass along insights, confidence and form.
From Clowes, here are four ways to help any networking neophytes in your life:
1. Remind them that networking can be awkward. Emphasize the importance of connecting and giving back.
2. Help them practice what to say . Help them practice a small elevator speech that encourages them to get used to hearing themselves talk about themselves.
3. Show them how to network. Share personal stories and explain how you cultivated your network.
4. Show them the importance of following up. Explain how to do it: Talk about thank-you notes, phone call follow-ups and helping others in your network.
Recent PR graduates and current students can improve their networking prowess this summer as Public Broadcasting Service’s next corporate communications intern .
Candidates for this Arlington, Virginia-based role should have excellent communication skills—both oral and written—and strong presentation skills. The intern will assist with project research, writing, proofing, event logistics and other efforts to support PBS’ public relations programs.
Not the job for you? See what else we have in this week’s professional pickings:
Media intern—Ad Council (New York)
Public relations assistant— Accelerate Events (Michigan)
Communications intern— National Multifamily Housing Council (Washington, D.C.)
Marketing and public relations intern— FedEx (Ohio)
PR counselor— Bader Rutter (Wisconsin)
Marketing coordinator— Avanir Pharmaceuticals (California)
Digital content editor— Rothschild (United Kingdom)
Content strategy intern— Gorilla Group (Illinois)
Social media manager— Attention Global (New York)
Associate editor— Angel Publishing (Maryland)
Public relations assistant— Vibe Concepts (Kentucky)
Social media intern— U.S. Green Building Council (Washington, D.C.)
Account director (PR)— Health Perspective Group (New Jersey)
Public relations manager— Sullivan Higdon & Sink (Kansas)
Digital marketing specialist— Eden Advertising & Interactive (Canada)
Publicist—Heron Agency (Illinois)
Public relations manager— Vera Bradley (Indiana)
Digital marketing manager— Soho House (United Kingdom)
Social media and design intern— Freshpet (New York)
Nashville editor— The Culture Tip (Tennessee)
Executive director of media relations— Washington University in St. Louis (Missouri)
Social media intern— LeEco US (California)
Social media and marketing intern— Social Media Beast (Illinois)
Marketing associate— Cambridge Associate (Massachusetts)
Online editor— Angie’s List (Indiana)
Integrated marketing manager—Parcel.me (California)
Director of communications— Opportunity Intl. (Illinois)
Content marketing editor— Rogers Communications (Canada)
Audience development marketing manager— Goop.com (New York)
Marketing intern— Getty Images (The Netherlands)
If you have a position you would like to see highlighted in PR Daily’s weekly jobs listing, please email me at clarel@ragan.com.
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