You could go with PRSA’s definition:
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.It doesn’t stop there, though, does it?
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PR Newswire knows this, and asked its social media community to weigh in and tell finish this sentence: “PR is now _____.” It received nearly 100 responses, some of which are compiled in the infographic below.
The responses give a fuller picture of the current state of PR—but as you’ll see, none differ too much from PRSA’s definition.
You can offer your own insights by using the #PRisNow hashtag.
How would you define PR now, Ragan.com readers?
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