Our verbal intelligence is dropping, and visual intelligence is rising. Look no further than the latest SAT scores-the average reading score hit an all-time low in 2014.
Visual content reigns supreme these days, but is your organization keeping up?
This infographic offers a few recommendations to help brands evolve with their customers’ changing tastes. Here are a few:
- Examine every piece of visual content your organization produces, from its logo to product labeling to social media posts. Make sure the style, colors, fonts and images have a consistent look.
- Share more videos. Seventy-nine percent of Internet traffic will consume video content by 2018, and revenue from online videos is growing at 110 percent annually-more than any other type of advertising.
- Establish a strong presence of visual social networks. Image-based social media sites are growing faster than their text-heavy counterparts.
How is your organization keeping up with consumers’ craving for visual content? Please share your tips in the comments section.
There’s more in the infographic below:
(View a larger image.)
from Ragan.com http://ift.tt/1WNzVnR via video editing company
from Tumblr http://ift.tt/1Lb8W9I
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