PR is all about making your mark.
For job-seeking communicators, the latest interviewing trend embodies that mentality—and aims to leave a lasting impression on interviewers.
From digitized portfolios and USB drives to personalized pens and custom artwork, creative communications pros are pulling out all the stops in order to land their next position.
An article from recruiters at Paladin says a growing number of job seekers are using “leave-behinds” to edge out their competition and leave a memorable post-interview impression on hiring managers.
If you’re a designer with an eye for graphics and color, or if you’re a copy whiz who wants to showcase your writing, Paladin says leave-behinds are a great tactic to employ.
Before you create your next work of interview art, consider these takeaways:
Put your skills on display.
Leave-behinds are about who you are and what you can bring to a business. Don’t take your skills out of context; make sure your offering accurately reflects your skillset.
Be unique.
In the current PR climate, hiring managers look beyond your résumé to gauge how you’ll fit into the company culture. Don’t be shy about letting your personality shine.
Don’t go too far.
If you want to stand out, it’s important to resist the urge to glitter-bomb your target. Restraint is key; leave-behinds aren’t about grandstanding. Be sure to find a balance, not just a wow factor.Show off your creativity in a position with the Chicago Cubs. The baseball team is looking for its next video content specialist.
Candidates for this position should have at least five years of experience shooting and editing video. Responsibilities for this role include conceptualizing, designing and creating still and motion graphics for all Wrigley Field video boards, as well as assisting with post-production work. The listing says a professional production reel is required. (Imagine the leave-behind possibilities for that.)
Not the job for you? See what else we have in our weekly professional pickings:
Creative marketing assistant— Brave Atlantic (Georgia)
Content writer— Daily Rounds (India)
Part-time editor— Capital Consulting Corp. (Washington, D.C.)
Public relations intern— Fineman PR (California)
Social media coordinator— Güd Marketing (Michigan)
Creative strategist— Luci Creative (Illinois)
Online media planner— Pink Triangle Press (Canada)
Creative marketing director— Apex Supply Chain Technologies (Ohio)
Community manager— Crown Social Agency (Washington)
Editor— The Business Year (Turkey)
Senior recruiter (creative and marketing)— The Creative Group (Arizona)
Social media editor— Facebook (California)
Public relations intern— VelvetJobs (New York)
Content and social media executive— Yogaia (United Kingdom)
Writer/editor— CMD (North Carolina)
Marketing program manager— Groupon (Illinois)
Public relations specialist— Reflex Media (Nevada)
Junior content and social media champ— AppVirality Inc. (India)
SEO editor— New York magazine (New York)
Translator/editor— Globes (Israel)
Marketing content coordinator— Inspirus (Texas)
Public relations assistant— Vibe Concepts (Kentucky)
Editor and proofreader— Editor Group (Australia)
Writer, audience engagement— Time (New York)
Web producer— TMZ (California)
Public relations specialist— The Home Depot (Canada)
Adjunct writing for public relations— Benedictine University (Illinois)
Fashion public relations manager— IHPR (New York)
Digital and social media officer— Flow Caritas (United Kingdom)
Features editor— Chicago magazine (Illinois)
If you have a position you would like to see highlighted in PR this weekly jobs listing, please email me at clarel@ragan.com.
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