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Seventeen experts will walk you through a fast-spaced agenda that targets the areas in which PR and media professionals need new ideas most:
- Create communications moments that drive consumer participation and interest.
- Help execs make your organization shine: Turn them into media darlings who control any media interview.
- Apply new formulas to write pitches that win headlines every time.
- Follow the “five rules for modern journalists” to increase hard-news hits.
- Add video, photos and infographics to your content strategy to boost attention, reach and engagement.
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