That’s the year I transitioned from journalism to content marketing. Mobile wasn’t really part of our conversation because no one knew how to do it. We were still trying to sell our clients on why they should be using Twitter and Facebook.
Marketing pros have evolved well past that point. Current trends have emerged that portend a future where brand storytelling could be unrecognizable in less than a decade.
[RELATED: Learn the best new strategies for improving PR results, influence and value.]
For now, Speakerbox has identified six marketing trends that you should be watching in 2016:
1. Video content
2. The importance of mobile communications
3. Rise of virtual reality
4. Interactive content
5. Live streaming
6. Location services and the Internet of Things
For more on these trends, check out the infographic below:
from Ragan.com http://ift.tt/1Rxnvbc via web video marketing
from Tumblr http://ift.tt/1p3jpAE
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