From special pricing to pie-themed giveaways, brand managers savored Pi Day on social media.
Each year, math lovers (especially those with a sweet tooth) who take part in celebrating March 14 are on the receiving end of an array of marketing strategies. Here’s how Time.com described ways consumers celebrated the calculated festivities:
In honor of this math holiday, expect to see a lot of offers for $3.14 slices of pie and pizzas . The admissions office at MIT is famous for handing out decisions on that day, while the Exploratorium in San Francisco has always thrown a party. And because 3.14 is also Albert Einstein’s birthday, a celebration takes place in Princeton, N.J., in honor of both Pi Day and the mathematical genius, who lived in the area.
Using #PiDay, here’s a sampling of what numerous social media marketers cooked up online:
Logos and images
Disney paired a pun with a familiar image to garner attention:
Math is sweet! Happy #PiDay. http://pic.twitter.com/FzBC0lkJIi
— Disney (@Disney) March 14, 2016
In the kitchen
To drive website traffic, several organizations offered pie recipes:
Celebrate #PiDay with Cherry Coke Pie! Recipe here: https://t.co/jKPtlqzXpa http://pic.twitter.com/4msKb2INfn
— The Coca-Cola Co. (@CocaColaCo) March 14, 2016
Celebrate #PiDay with delicious “Pi” Recipes on Meridian at Eagleview’s Pinterest page: https://t.co/W138zV9kLb … http://pic.twitter.com/3lWdtyxkKm
— Hankin Apartments (@hankinapts) March 14, 2016
For #PiDay today, indulge in Chocolate Banana Peanut Butter Pie from @SpoonfulFlavor: https://t.co/CAaHFm4f5y http://pic.twitter.com/dkjT5Qupt8
— KitchenAid (@KitchenAidUSA) March 14, 2016
Playing by numbers
Sports social media teams showcased players’ jerseys:
Happy #PiDay!
— Green Bay Packers (@packers) March 14, 2016
📷 of #Packers greats Tony Canadeo (#⃣3⃣) & Don Hutson (#⃣1⃣4⃣): https://t.co/QOT8L1L6Ku http://pic.twitter.com/QpBCYDZYAd
Happy #PiDay! http://pic.twitter.com/ijfpco9OXd
— NFL Retweet (@NFLRT) March 14, 2016
Happy #PiDay! Can you name these #Redskins players & alum making up the first 12 digits of Pi? https://t.co/i2lMNFw1ZM
— Washington Redskins (@Redskins) March 14, 2016
Sporting goods retailers equated 3.14 to distance:
We’ll be running 3.14 miles today in celebration of #PiDay. Who’s in?? #runhappy http://pic.twitter.com/Upi1cQx3x0
— Brooks Running (@brooksrunning) March 14, 2016
In addition to distance, 3.14 was also compared to karat weight:
Happy #PiDay ! Do you think a 3.14ct Diamond is a good way to celebrate?@theknot @WeddingWire http://pic.twitter.com/pPSb9IPUl6
— New York Jewelers (@newyorkjewelers) March 14, 2016
Sell ‘em if you got ‘em
Certain social media marketers took the opportunity to market pie-themed goods:
We’re celebrating #PiDay with our pie charm. No pun intended—we just wanted a slice of the action. http://pic.twitter.com/qGxmd1rCkV
— Tiffany & Co. (@TiffanyAndCo) March 14, 2016
Happy #PiDay! We have all kinds of pie flavors at https://t.co/PR6N9k5Ub1. What flavor of @larabar is your favorite? http://pic.twitter.com/dejWmuy2Qy
— MarzPantry (@MarzPantry) March 14, 2016
In crust we trust! Celebrate #PiDay w/ $3.14 off sweet pies & $2 off take & bake pizza, 3/14 only. #nationalpiday http://pic.twitter.com/2mrcMuRoZ9
— Whole Foods Market (@WholeFoods) March 11, 2016
Math matters
Other brand managers emphasized the importance of math and created versions of every fourth-grader’s favorite tool, pie graphs:
Happy #PiDay! We asked our #events team what they look for in a caterer - here’s a slice of what they think. http://pic.twitter.com/7QmGdkz6Br
— Managing Matters Inc (@MMItweets) March 14, 2016
William Playfair made the 1st pie chart in 1801. Some data visualization history for #PiDay: https://t.co/yEljTWwafV http://pic.twitter.com/kqxdZhTXSb
— Marketade (@marketade) March 14, 2016
On #PiDay, A Peek At Your Piece Of The National #Tax Pie https://t.co/3l5SySjkzJ by @taxgirl http://pic.twitter.com/eIsxm0H4Ef
— Top Tax Defenders (@TopTaxDefenders) March 14, 2016
Certain marketing managers offered prizes—including a year’s supply of pizza—for correct answers to math problems:
For a chance to win free pizza for 3.14 years, solve one of these 3 math problems: https://t.co/4Bl2O5oPAm #PiDay http://pic.twitter.com/tUQLxQGyTM
— Pizza Hut (@pizzahut) March 14, 2016
Mmm, pi! Use π like @NASA scientists + engineers. Take the #NASAPiDayChallenge now: https://t.co/rQ5jd9zwpf #PiDay http://pic.twitter.com/xJabU3QFjm
— Curiosity Rover (@MarsCuriosity) March 14, 2016
Raganreaders, how do you think Pi Day participants fared in this year’s marketing efforts
(Image via)from Ragan.com http://ift.tt/1RhPjWX via web video marketing
from Tumblr http://ift.tt/1pk95Er
No comments:
Post a Comment