Plenty of PR and communications pros live with the nagging feeling that their crisis plans aren’t up to date nor technologically savvy enough for today’s world. Zika, Ebola and other global health threats—along with ever-increasing hospital cyberattacks and workplace violence—require PR practitioners to be ready to take action at a moment’s notice.
In 2014, Emory University communications executives Vincent Dollard and Nancy Seideman made industry headlines for their stellar work in handling the news frenzy surrounding Emory’s treatment of Ebola patients—the nation’s first-ever cases of the disease.
On Thursday, March 31, you’ll have free access to Dollard and Seideman’s expertise. Crisis management consultant and speaker Melissa Agnes will join our free webinar to reveal new crisis communications techniques.
A few takeaways for the Health Care Communication News community include:
- A template that Emory University used to manage all aspects of its Ebola media response
- A variety of tools and strategies to help prevent a crisis from spinning out of control
- A number of tips for internal communications and collaboration
- An assortment of ideas for quickly creating and repurposing social media content
from Ragan.com http://ift.tt/1Rq2Aea via web video marketing
from Tumblr http://ift.tt/1q0IVaN
No comments:
Post a Comment