You work with small budgets and limited time on brand-defining messages within and without your organization. It’s more than managing crises and chasing journalists to pitch the latest story. It’s telling your organization’s story.
For proof that your work is valuable, essential, and critical to your company’s success, master the numbers that’ll floor your bosses at the PR Measurement Summit in Washington, D.C., May 16-17. Then the pros from Kaiser Permanente, NASCAR and AARP will show you measurement strategies, tools, scorecards, techniques and KPIs that spur business growth. Learn how to:
- Craft a dashboard strategy that matches your organizational goals and senior leader’s needs
- Influence key stakeholders with powerful case studies that change the way they engage you
- Move from measuring outputs to outcomes to understand the real success of your campaigns
Your PR makes a difference. Prove its worth with metrics and gain the credibility you deserve.
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