Monday, April 18, 2016

For Tax Day, brand managers use humor, ask consumers to spend

“In this world nothing can be said to be certain, except death and taxes."—Benjamin Franklin

Paying your taxes on time is serious business, but today’s marketers relish a good tax joke.

This year—thanks to Emancipation Day—consumers had additional time to file their taxes, and brand managers made the most of Monday’s deadline with a variety of ads, freebies and tax humor.

Social media managers used the trending #TaxDay hashtag to reward, educate and entice consumers for ponying up their share to Uncle Sam. Whether you owed more in taxes, received a hefty return or just realized today’s deadline, here’s a sampling of how managers for various brands interacted with taxpayers online:

Other brand managers urged consumers to spend their tax returns on everything from delicious dinners to lavish gifts:

Even better, some brand managers sarcastically asked Twitter users to write their product purchases off as deductions:

Tax Day also afforded an opportunity to provide a history lesson:

As identity theft during tax season remains an issue, marketers for tech organizations reminded consumers of best practices for filing online:

GIFs and memes of popular TV show characters abound to remind consumers to laugh:

What do you think of brand managers’ efforts to reach consumers on Tax Day, Raganreaders?

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