You want to please your audience, but the metrics don’t make sense. Your survey says “tomay-to,” and your executive interviews say “tomahto.” Analytics say “boxers” and your focus groups say “briefs.”
Which metrics are telling the truth? Which are liars?
Attend Ragan’s free webinar, “Take the mystery out of communications measurement” on April 29 at 2 p.m. CT. Learn how to apply the “Holy Trinity” of metrics—focus groups, executive interviews and surveys—to business goals.
Your instructor, Cindy Crescenzo, will also discuss how guerrilla measurement can get practical metrics without pricey consultants.
“Take the mystery out of communications measurement” features Cindy Crescenzo, president of Crescenzo Communications. Cindy boasts more than 15 years of experience crafting marketing and communications strategies for HP, The Mayo Clinic, Target, PepsiCo, Chevron and many others.
Did we mention that this webinar is FREE? Register now.from Ragan.com http://ift.tt/1SMn8jO via web video marketing
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