Finding success in Silicon Valley might be easier than many PR pros—and former journalists—might think.
Data from Pew Research Center’s State of the News Media report show that although news organizations have struggled to turn profits online for years, there is money to be made and there are jobs to be had.
PR pros with writing, editing, research, reporting and data-mining skills might simply be looking for work in the wrong places.
The report states:
Total digital ad spending grew another 20 percent in 2015 to about $60 billion, a higher growth rate than in 2013 and 2014. But journalism organizations have not been the primary beneficiaries. In fact, compared with a year ago, even more of the digital ad revenue pie (65 percent) is swallowed up by just five tech companies. [Though] none of these are journalism organizations, several including Facebook, Google, Yahoo and Twitter integrate news into their offerings.
When looking online for roles in tech companies, consider an outlet that’s device-driven. Data show that these tech giants are seeking skills that you probably have, such as social media, audience engagement, strong writing and financial know-how.
From Pew’s report, here’s more on how technology is affecting the business side of journalism and opportunities for those who possess skills of that trade:
The impact these technology companies are having on the business of journalism goes far beyond the financial side, to the very core elements of the news industry itself. In the pre-digital era, journalism organizations largely controlled the news products and services from beginning to end, including original reporting; writing and production; packaging and delivery; audience experience; and editorial selection. Over time, technology companies like Facebook and Apple have become an integral, if not dominant player in most of these arenas, supplanting the choices and aims of news outlets with their own choices and goals.
Ever thought about working for Facebook? How about for Apple? Pew data suggest doing so might be wise. Those organizations—and others like them—have found tremendous success supplanting news outlets’ choices and goals with their own. Those platforms have become increasingly dominant sources for distributing content and are taking over the role that used to belong to traditional outlets.
More from Pew:
Original reporting and writing are the two industry roles largely left to news organizations (though there are a handful that are using machines to produce news). None of the others carry much worth without these two key elements—so these roles are in some ways critical to tech companies.
If you have the ethics and standards of a traditional journalist, as well as a knack for helping people to connect and share, consider a managing editor position in Facebook’s office in Menlo Park, California.
A person in that role will create and manage standards for all of Facebook’s online business marketing content and serve as the champion of standards across multiple teams of writers. A deep digital knowledge and a solid foundation and understanding of digital content is required.
[WHITE PAPER: Today’s internal communications challenges and how to remedy them.]
Not the job for you? See what else we have in our weekly professional pickings:
Associate digital marketing analyst— Imagination Publishing (Illinois)
Media marketing associate— Creating Results (Virginia)
Associate media director— Starcom (California)
New business account executive— Google (Illinois)
Executive editor— Springer Publishing (New York)
Marketing coordinator— Ave Maria Press (Indiana)
Web copywriter and editor— 3 Birds Marketing (North Carolina)
Public relations and communications intern— Vibe Industries (Ohio)
Global communications manager— Caiman Consulting (California)
Customer service social media manager— Groupon (Illinois)
Marketing email content editor— Aquent (Texas)
Associate social media editor— Bustle (New York)
Integrated marketing communications specialist— Jack Link’s Protein Snacks (Minnesota)
Social media executive— Office Angles (United Kingdom)
Regional marketing planner— Zebra Technologies (Illinois)
Staff writer— Avon (New York)
CNN public relations intern— Turner Broadcasting (Georgia)
Senior media manager— Hulu (California)
Client services lead—Method (New York)
Marketing director— Mindfield Resources (Nigeria)
Communications manager— Education for Change Public Schools (California)
Content and editorial manager— Interfaith Youth Core (Illinois)
PR and social media editor— Citizen Relations (New York)
News editor— Associated Press (Ohio)
Multicultural audience marketing manager— Facebook (Illinois)
Public relations and social media intern— Universal Orland Resort (Florida)
PR and communications manager— Compare.com (Virginia)
Brand insight lead— Twitter (California)
Client services director— AOL (New York)
Technology communications manager— Facebook (California)
If you have a position you would like to see highlighted in this weekly jobs listing, please email me at clarel@ragan.com.
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