Monday, June 27, 2016

A guide to infographics

An infographic about infographics? That’s so meta.

Years after this communications tool was introduced, it’s still an effective way to combine text, statistics and imagery to tell a story.

If you’re considering infographics as part of your content strategy, where do you start—and how do you get from an infographic idea to measuring its effectiveness?

[RELATED: Learn new techniques to attract audiences with visuals at our infographics virtual event.]

An infographic from One Spot provides some excellent pointers for content marketers looking to hop into the infographic game, including these six tips:

1. Use a 3-color palette with contrast.

2. Choose similar type styles.

3. Develop an easy-to-follow flow.

4. Keep text legible.

5. Use negative space.

6. Cite your sources.

Check out more—including infographic resources and common types—in the full infographic below:

(Image via)



from Ragan.com http://ift.tt/296yrU3 via web video marketing
from Tumblr http://ift.tt/293rwIW

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